"The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it".

Edward R. Murrow, Journalist
 

Public Relations in the digital era as part of the company digital branding, identity and strategy  - Enjoy our presentaion 

Beyond paid media: Marketing’s new vocabulary - An interesting article by McKinsey & Company

Changes to the way consumers perceive and absorb marketing messages will force marketers to change not only their thinking but also the way they allocate spending and organize operations.  Click here to read the full article

Demystifying social media -  by McKinsey & Company

As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways. Click here for the full article

Be prepared for your tradeshow - By Aviva Haleva, Owner, Aviva - Global Marcom (A-GMC)

Do you want to generate 200 sales leads? Launch your new product to customers, prospects and the media? How about meeting at least 25 qualified new prospects? Click here if you wish to know more

Press Relations @ Trade Shows -
 an editor’s perspective
You are invited to read the viewpoint or Mr. Anthony Hildebrand, the editor of info4security.com – One of the leading magazines in the Security industry.
Read these interesting TIPS